Daimler, the group to which Mercedes-Benz and all its sub-brands belong, have simply taken a vital step. The companies AMG, Maybach, and additionally the G-Class, will become members of a brand new luxurious automotive group separate from Mercedes. This doesn’t imply that the Mercedes seal disappears from all these variations, however from Daimler intend to develop the prospects of these variations offering them with extra prospects and a development plan with essential launches in the coming years.
The brand new phases of Mercedes-AMG and Mercedes-Maybach are permitting Daimler to receive larger revenue margins, and additionally to accomplish that with rising gross sales volumes.. As AMG expands its sports activities automotive portfolio with extra and extra variants and physique types, Maybach is specializing in the S-Class and GLS as a components to arise to Bentley and Rolls-Royce. And the end result of each bets is greater than optimistic, attaining nice returns that permit us to proceed excited about sustained development in the quick and medium time period.
Thus, Daimler has determined to take a brand new step on this technique as reported by AutomotiveNews, creating a brand new luxurious division inside the group comprising AMG, Maybach and the G-Class. Whereas this motion for the two sub-brands might be simply understood, the separation of the G-Class might collide at first, however the reality is that The Mercedes off-roader has managed to carve out a ok picture and repute to make it an independent hallmark.
At Daimler they need to take benefit of the picture and relevance of the G-Class to make it an independent label
What’s extra, the future of the G-Class sees an growth with the launch of extra fashions, together with a Mercedes EQG succesful of sustaining the capabilities of the mannequin, however from a completely electrical configuration.
This transfer by Daimler doesn’t search to degrade Mercedes, nor to get rid of its management inside the group, however to provide AMG, Maybach and the G-Class extra prospects and assets to transcend what they presently provide. The official announcement of this independence can be made official at the subsequent motor present to be held in Munich (September), then discovering extra particulars and a doable roadmap for every of the new independent brands.