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Avex launches a t-shirt made of 100% hemp fabric

A Japanese model “majotae” makes use of hemp as a sustainable and confirmed materials worldwide

Increasing the use of hemp fabric and attaining a new sustainability

TOKYO, August 06, 2021– (BUSINESS WIRE) – Avex Leisure Inc. started on July 30 restricted sale of T-shirts from a Japanese textile model “majotae” (pronounced “ma-yo-tah-e”) on its official web site, that includes for the use of hemp * 1, a pure and sustainable materials that’s attracting worldwide consideration.

This press launch is about multimedia. See the total information right here:

100% hemp fabric T-shirt made by majotae (Picture: Enterprise Wire)

Taking full benefit of the corporate’s experience in creating leisure content material, Avex shares with the world a new idea of sustainability: hemp fabric, which mixes the consolation of textile with ecological and planet-friendly facets. Avex is cultivating a new discipline of enterprise that creates shifting experiences past the realm of leisure.

About Majotae

Majotae is a model that makes use of trendy expertise to revive the true texture of hemp fabric that the Japanese have used since time immemorial. Crucial characteristic of the “majotae” is its achievement of a texture that turns the everyday picture of hemp, arduous and tough, to attain a silky contact and a softness of cotton.

Avex began this joint venture in 2011 in collaboration with Shinichiro Yoshida, a main hemp fabric skilled and advisor to Avex, and Genbei Yamaguchi, a 10th technology Kondaya obi (kimono belt) artisan. After completely researching the manufacturing course of of hemp fabric within the Edo interval and enhancing the effectivity of spinning by changing the totally different strategies of guide manufacturing with essentially the most superior expertise and know-how to machine them, in 2014 the corporate launched a Softer, larger high quality hemp fabric that conforms to the physique and acquires a extra versatile texture with use.

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Nice growth of the use of hemp as a sustainable materials

Hemp grows shortly, even on barren land and in arid areas, with out placing a pressure on the setting. It’s turning heads because the eco-friendly materials par excellence * 2.

Till now, solely a fabric could possibly be produced that had restricted use because of the traits of hemp fibers. Now, due to the event of a extra resistant yarn than the earlier one, which broke when spun, not solely has a easy fabric been achieved, however it has additionally made potential the manufacturing of knitted materials made 100% with hemp fiber * 3. Because of this, Avex is ready to broaden the use of hemp fabric not just for shirts and kimonos, but additionally for knitted merchandise comparable to T-shirts and sweatshirts that till now have been generally made from cotton and artificial fibers.

As an environmentally pleasant and pure * Four materials, ‘majotae’ is bodily comfy to be used on T-shirts and different on a regular basis objects, and we hope it would vastly cut back the obstacles to sustainability.


In 2018, the corporate acquired * 5 worldwide patents for hemp fabric manufacturing and manufacturing processes, and we’ll proceed analysis and growth. To realize the more and more necessary objective of attaining a sustainable society, we’ll place hemp fabric because the eco-friendly materials of the long run and proceed to launch ‘majotae’ merchandise within the life-style area.

* 1: The uncooked materials is innocent hemp that doesn’t comprise hallucinogenic substances.

* 2: The quantity of vitality required to make one ton of hemp fiber is about a third of that of cotton (hemp makes use of 8.2 GJ, whereas cotton makes use of 25.2 GJ). Supply: Hemp Dokuhon, Yoshiyuki Akahoshi, 2006.

* 3: In comparison with different flax fibers, comparable to flax and ramie, hemp fibers are uneven and straight, which causes low yarn elasticity, facilitates yarn breakage when spinning and, particularly, makes it troublesome to provide knitted materials, which require extra elasticity from the yarn than woven materials.

* 4: Major traits of hemp fabric: its continued use offers it a wealthy texture, softness and sturdiness. It dries shortly, retains moisture and warmth due to the traits of its air retention construction and the standard of the fibers.

* 5: Spinning effectivity is improved by the use of enzymes to melt the uncooked materials of the bast fiber (all flax fibers) and through the use of a robust alkali to twist the fibers. Patents acquired in Japan, Taiwan, USA, China, France, Belgium and Spain.

T-shirt Abstract

Idea: A shirt that provides consolation and sustainability by means of its uncooked materials
Value: 19,800 yen [aprox. 153 euros] (taxes included. Delivery not included)
Sizes: accessible in 4 sizes: 0 (M), 1 (L), 2 (2XL), 3 (4XL)
Amount: restricted preliminary amount
Level of Sale: Majotae Web site

Majotae’s official Instagram account

Majotae Picture Video

About Avex

Avex is a complete leisure firm that features a music enterprise, an anime and video enterprise, and a stay occasions and live shows enterprise. Our mission is to unfold the brand new tradition by sharing new values ​​and messages that haven’t but been established on this planet.

The assertion within the authentic language is the official and licensed model of the identical. This translation is simply a means of assist and needs to be in contrast with the textual content within the authentic language, which is the one model of the textual content that may have authorized validity.

View the unique model at


For Media inquiries:
Avex Leisure Inc.
Majotae venture supervisor: Hirokazu Watanabe
[email protected]

About the author

Donna Miller

Donna is one of the oldest contributors of Gruntstuff and she has a unique perspective with regards to Science which makes her write news from the Science field. She aims to empower the readers with the delivery of apt factual analysis of various news pieces from Science. Donna has 3.5 years of experience in news-based content creation, and she is now an expert at it. She loves journalism, and that is the reason, she moved from a web content writer to a News writer, and she is loving it. She is a fun-loving woman who has very good connections with every team member. She makes the working environment cheerful which improves the team’s work productivity.

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