French soccer has plunged additional right into a deep disaster after an emergency public sale for tv rights ended with out an satisfactory bid being produced. Thus, the offers of Amazon, Discovery and DAZN failed final Monday when they didn’t attain the minimal figures required by the French Soccer League (LFP).
The LFP mentioned that this Wednesday it’s going to determine on a brand new method to promote its TV rights. The concern is that, if this situation isn’t resolved shortly, golf equipment could have issue paying their workers. Take into account that many golf equipment in France are getting ready to spoil.
“Because the reserve worth has not been met, the offers have been declared unsuccessful,” mentioned the LFP, which passed off till Wednesday “to outline the subsequent steps to be taken within the commercialization of the rights.”
The final large blow for the French League
This unsuccessful failed public sale constitutes the most recent main blow for the LFP, which runs the 2 foremost divisions of French soccer (Ligue 1 and Ligue 2), following the collapse in December of its settlement with Mediapro, signed in 2018, for a complete worth of multiple billion euros a 12 months since 2020.
However Mediapro did not make scheduled funds of greater than 300 million euros 4 months after the deal and the LFP was pressured to cancel the deal. Mediapro went to courtroom to guard itself from its collectors, together with the LFP, earlier than agreeing to pay the leagues 100 million euros to waive the rights.
Key the absence of Canal Plus i beIN Sports activities
This enabled the brand new public sale. The important thing to its failure was the absence from the tender of Canal Plus and beIN Sports activities, the 2 channels that shared the rights of the earlier contract.
On Tuesday, French telecom operator Free confirmed that it’ll proceed to point out Ligue 1 matches on its cell phone service till the top of the season.
The entrance web page of the sports activities day by day L’Equipe supplied a stark abstract of the present scenario with the headline: “48 hours to outlive.”