Dodge introduced its plan to launch its first absolutely electric muscle car in 2024. On this means, the American automaker begins to give life to a hanging challenge, though nonetheless considerably missing in particulars. The novelty was confirmed throughout an occasion in which Stellantis unveiled electrification initiatives for its manufacturers.
Traditionally, Dodge has been identified for promoting high-performance sports activities vehicles and that’s the reason the 100% electric muscle car is an actual problem. However not solely from a technological standpoint, but in addition from a cultural standpoint. “Muscle” vehicles have an extended historical past in nations like america, and the general public is used to incorporating inside combustion engines.
In reality, the corporate’s first method has been considerably unusual. Tim Kuniskis, CEO of the agency, assured that the automaker “won’t promote electric vehicles” however “American eMuscle”. Thus, Dodge appears to imagine (or need to imagine) that the fashions available on the market are weak and doesn’t need its future electric muscle car to fall into that consideration.
Dodge targets its electric muscle car at millennials
“If a charger could make a Charger quicker, we’re in,” Kuniskis mentioned, with a play on phrases. Within the presentation, the CEO of Dodge assured that his firm is No. 1 in reaching millennials, and desires to begin from there in order that its electrification course of is profitable. The information shouldn’t be random. The automaker ensures that younger individuals have a excessive stage of buying energy and acceptance of electric autos.
In accordance to Dodge, its prospects “purchase the expertise, not the expertise.” Nonetheless, Kuniskis additionally acknowledged that are reaching a restrict in what they’ll supply in inside combustion vehicles. And the declare shouldn’t be taken frivolously, coming from a model that has traditionally put horsepower above all else. That’s why the 100% electric muscle car poses such an incredible problem for Dodge.
“Each ounce of expertise that we combine can be to amplify the weather that outline not solely Dodge, however the ‘muscle car’ itself. By way of clever evolution we hope to stand out and outline the way forward for American muscle, to destroy the streets, not the planet“mentioned the CEO.