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ELC Promotes Daniel Mahler to Executive Vice President, Category Leadership and Global Transformation

NEW YORK, July 20, 2021– (BUSINESS WIRE) – At the moment, The Estée Lauder Firms (NYSE: EL) (“ELC”) introduced the promotion of Daniel mahler to the place of Executive Vice President, Category Leadership and Global Transformation, efficient July 1, 2021. He’ll proceed beneath Fabrizio Freda, President and CEO, and Tracey T. Travis, Executive Vice President and Chief Monetary Officer.

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ELC Promotes Daniel Mahler to EVP, Global Transformation and Category Leadership (Picture: Enterprise Wire)

“The distinctive means of our Transformation mannequin is a pioneering method within the trade that allows the fixed evolution of our enterprise sooner or later,” he mentioned. Fabrizio Freda. “Daniel is a dynamic chief with the distinctive means to align with shareholders and translate concepts into motion. Underneath his management, the Transformation division is accelerating ELC’s enterprise in high-growth precedence areas and strengthening our means to change form. strategic and win extra shoppers. “

Thus far, Daniel has led a broad spectrum of strategic change priorities for all the firm. Co-designed and operationalized the built-in Transformation mannequin to speed up key pillars and incorporate these capabilities throughout the group as new and everlasting methods of doing enterprise. His contributions embrace serving to orchestrate the next firm initiatives: increasing the institution of the Asia-Pacific area as a long-term second main market; develop ELC’s method to class portfolio administration and model innovation; dramatically change the artistic capabilities of the model; assist digital transformation to ship the most effective personalised digital experiences to shoppers and speed up ELC’s company deal with social accountability and influence.

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“Underneath Daniel’s management, the Transformation mannequin has confirmed to be an enabling consider serving to to successfully navigate the COVID-19 pandemic,” he commented Tracey T. Travis. “By leveraging our Transformation capabilities, the corporate has been ready to extra rapidly shift to progress areas corresponding to China, the web realm, and the flexibility to serve more and more conscientious shoppers, as our enterprise adapts to realities. after COVID “.

Daniel will even proceed to oversee ELC’s Category Leadership capabilities with the purpose of maximizing ELC’s portfolio of manufacturers to win in skincare, make-up, perfume, and haircare. By working intently with the ELC Group of Presidents to date, Daniel has facilitated a brand new course of, in assist of ELC’s brand-led mannequin, to supply a perspective that may be acted upon to win a portion of the enterprise. market as an built-in workforce within the largest and quickest rising classes, in addition to world-renowned magnificence subcategories.

Daniel joined ELC as Co-Chair of the Global Transformation Committee in 2020, after belonging to Kearney, a number one international administration consulting agency. Initially, his work with ELC included the institution of the corporate’s Transformation mannequin and the event of. Global Transformation Group.

About The Estée Lauder Firms Inc.

The Estée Lauder Firms Inc. is likely one of the world’s main producers and entrepreneurs of premium skincare, make-up, perfume and hair merchandise. The corporate’s merchandise are offered in some 150 international locations and territories beneath model names together with: Estée Lauder, Aramis, Clinique, Lab Collection, Origins, Tommy Hilfiger, M · A · C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Confronted and Dr.Jart +, in addition to the DECIEM household of manufacturers, together with The Abnormal and NIOD.


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