Librerías Gandhi, that dream that the promoter and theater lover Mauricio Achar (1937-2004) made a actuality of creating a spot that fostered direct contact with books and an encounter with tradition, turns 50.
All of it started on June 27, 1971, when the small 150-square-meter venue positioned at Miguel Ángel de Quevedo 128, south of Mexico Metropolis, opened its doorways, which might quickly have a cafeteria, a gallery and a theater discussion board. After the success of this pioneering headquarters, as we speak the chain has 43 bookstores in 13 entities of the nation, of which 20 are in the Aztec capital; plus the areas in the Palacio de Hierro, Walmart and a few airports.
It’s a celebration for the readers, for these accomplices who’ve believed that by studying and schooling we are able to change the world through which we dwell and make societies freer. It’s a celebration for the trade and for all the bookstores, for the thought of our nation ”, he affirms in an interview with
Excelsior Alberto Achar.
The customer has a contact expertise with books.
The industrial director of Librerías Gandhi and nephew of the founder provides that having come ahead after the losses derived from the pandemic, greater than a 30 p.c drop in the sector, can be a motive for celebration.
We thought we weren’t going to have the ability to have a good time. We noticed it extra as a yr of resilience. What an odd style to show 50 on this context. Nonetheless, issues occurred ”, he provides.
The information throughout these 5 many years has been the ardour and teachings of his uncle, whose legacy stays legitimate. “He revolutionized the e book commerce in Latin America, since he dared to interrupt schemes and alter buy, sale and exhibition codecs. He broke right into a counter bookstore market, the place you requested for a e book they usually gave it to you want a ironmongery store. He opened these areas.
On June 27, 1971 Mauricio Achar inaugurated Gandhi, in Miguel Ángel de Quevedo 128.
Mauricio all the time spoke of a gathering place, the place you weren’t solely in direct contact with the e book, but additionally had a buying expertise through which you might take part in a selected occasion ”.
They at the moment supply 12 value-added companies and 80 promotions per yr. “Studying coexists with many advantages linked to it. We have now acquired the go to of 30 million folks ”.
They provide greater than 500 occasions a yr; that the majority of the branches have a cafeteria, “the place you possibly can learn with a espresso subsequent to it”; that its Frequent Buyer program integrates greater than 300 thousand members, they publish the journal Learn +, they supply a Ticketmaster ticket gross sales service for live shows and one other recognized present card service; along with the 500 titles of Ediciones Gandhi at a low value and the Mauricio Achar Prize, a platform for younger authors.
Nice thinkers have been in our bookstores, reminiscent of Carlos Fuentes, Octavio Paz, Germán Dehesa, Carlos Monsiváis and Óscar de la Borbolla, amongst others. And authors of totally different generations go to us. We’ll insist on Mauricio’s dream of turning Mexico into a rustic of bookstores, ”he says.
To have a good time half a century of life, Librerías Gandhi will supply from as we speak till July 18, reductions in all its shops and its web site, particular affords in varied publishing labels, presents and surprises for its readers.
They are going to grant a ten p.c low cost normally, apart from information, 20 p.c in Ediciones Gandhi, double factors in Frequent Buyer and quadruple factors in the alliance with Membership Premier de Aeroméxico; As well as, they may publish a commemorative e book and a ticket with the Nationwide Lottery shall be unveiled, which shall be given to prospects for the June 29 draw.
Amongst his tasks, Alberto Achar alludes to stubbornness. “End cushioning and recovering from the loss of 2020, analyze how the bodily bookstore market is, proceed on the lookout for alternatives in locations the place we aren’t but current and develop supported by alliances. First include, get well from the pandemic in the subsequent two or three months and proceed to be cussed. “
To commemorate half a century, Gandhi will supply reductions from as we speak till July 18.
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