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Hisense’s sales revenue in Europe increases 113% and strengthens its profitability and competitive position at the European level

QINGDAO, China, Jun 14, 2021– (BUSINESS WIRE) – Hisense, Official Sponsor of UEFA EURO 2020, celebrates the official begin of EURO 2020 in Italy. For Hisense, soccer, as considered one of the most essential occasions in Europe, is a chance to strengthen the emotional bond with European shoppers. Since sponsoring UEFA EURO 2016, by its help of the sporting occasion and technological innovation, Hisense has garnered a lot recognition and reward from European shoppers, with a 6% improve in model consciousness. In 2021, Hisense’s sales revenue in the European market grew 113% year-on-year, with a rise of greater than 355% and 185% in key markets resembling Poland and France. Hisense is devoted to growing and producing cutting-edge know-how, adopting a localization technique to make sure client wants and product expertise in completely different markets.

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Followers can discover Hisense Brand on EURO 2020 Competition Tower (Photograph: Enterprise Wire)

Location administration

Hisense has branches and places of work in Germany, Italy, Spain, UK, France and different European nations, and is actively increasing native sales by collaboration with Amazon, Euronics, ElectonicPartner, native distributors, and so on.

As well as, Hisense has elevated funding in Europe to boost model consciousness and velocity up the localization course of. From January to Could 2021, sales of ULED TV U7 and ULED TV U8 in the UK, France, Germany, Italy, Spain and Russia elevated 181% year-on-year, and sales revenue elevated 258% year-on-year. With a view to meet native market demand and velocity up manufacturing, Hisense signed an settlement with the Slovenian authorities and plans to fabricate 2.5 million TVs for the European market in 2021.

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Product localization

Dedicated to technical innovation and with the client as a precedence, Hisense manufactures custom-made merchandise based mostly on the completely different wants of the market. For instance, on account of the excessive humidity ranges in the UK, Hisense adjusts the regular 1200 spins of its washing machines to 1400 spins regionally in this market, so garments will dry sooner.

Along with caring for client habits, Hisense additionally optimizes its merchandise in response to the native market and environmental adjustments. In response to market research, as a consequence of the confinements and the measures taken by COVID-19, European shoppers are demanding bigger fridges to retailer meals. Hisense launched a 2 meter SkyLine fridge, with a better top and quantity design, which efficiently meets the demand of European shoppers.

Localized hiring

Hisense is dedicated to localized administration by the institution of localized groups, resembling sales, manufacturing, logistics, customer support, by undertaking administration and work authorization. In response to Hisense, with native administration and the information of native workers you possibly can higher combine into that market.

Hisense’s European tv manufacturing unit has doubled the variety of workers because it opened. To strengthen localized operations, the manufacturing unit continues to rent native workers. “The Hisense TV manufacturing unit makes an essential contribution to the growth of the area by creating greater than 700 new jobs,” says Minister Zdravko Počivalšek.

Going ahead, Hisense will proceed to work intently with the European market and collaborate intensively with native departments and companions to ship high-quality know-how merchandise and companies to European shoppers.

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Lori Luo (Ogilvy Public Relations Crew)
E mail: [email protected] / [email protected]

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