North Dakota will once more enlist the assist of Hollywood actor Josh Duhamel to assist promote tourism in his house state.
North Dakota’s tourism division confirmed Tuesday to The Related Press that the star of a number of “Transformers” films will be paid $175,000 to be the face of the state’s tourism marketing campaign for the subsequent two years. The state has had a contract with Duhamel since 2013 to assist lure guests to North Dakota.
The contract extension that expires on Dec. 31, 2021, brings to greater than $1 million Duhamel has obtained from the state.
Duhamel is from Minot, a metropolis in the northern half of the state that’s about an hour’s drive from the United States border with Canada.
The promoting marketing campaign that includes Duhamel is a continuation of the North Dakota Legendary model that was established in 2002 to assist create extra consciousness of the state.
Though North Dakota is one of the least-visited states in the US, tourism is the state’s third-largest business, behind power and agriculture. The largest draw is Theodore Roosevelt Nationwide Park in western North Dakota’s badlands.
State Tourism Division Director Sara Otte Coleman is scheduled to unveil the new two-year promoting marketing campaign subsequent week, stated Heather LeMoine, the company’s advertising and marketing supervisor.
The earlier $2.9 million marketing campaign featured Duhamel doing all the pieces from fishing and biking to attending school soccer and hockey video games. Some additionally embrace his 6-year-old son Axl, whose mom is Black Eyed Peas singer Fergie. The marketing campaign included TV and print adverts, in addition to journey and searching guides.
Duhamel “has spotlighted the state that not many individuals find out about,” LeMoine stated. “It has undoubtedly paid off.”
Adverts that includes the 47-year-old actor have largely appeared in the neighboring states of Minnesota, Wisconsin and the close by Canadian provinces of Saskatchewan and Manitoba, LeMoine stated.
“We don’t have the cash to do a nationwide marketing campaign,” LeMoine stated.
North Dakota had 22.6 million guests in 2018, up greater than 5% from the earlier yr, company knowledge present. Customer spending totaled $three billion that included $300 million in state and native taxes, the company stated.
LeMoine stated the promoting marketing campaign that includes Duhamel has resulted in additional than $100 for each greenback in state funding spent.
The tourism business gives about 42,000 jobs in the state, LeMoine stated.