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Kanye West may expand Yeezy brand into beauty and skincare products

Look out, Kim Kardashian and Kylie Jenner.

Kanye West may compete along with his spouse and sister-in-law’s widespread beauty manufacturers within the close to future. On June 5, the artist’s mental property holding firm, Mascotte Holdings, Inc. filed an utility to trademark the Yeezy brand within the space of cosmetics, in line with paperwork submitted to the USA Patent and Trademark Workplace.

The class consists of make-up like basis, concealer and extra, toothpaste, deodorant, fragrance, self-tanning lotions and hair care products amongst different products. The appliance additionally included uniquely-West additions like incense, room fragrances, scented stones, aromatherapy pillows and extra.

It’s not clear if West has any instant launch plans, but when Kanye, 43, does produce Yeezy make-up and cosmetics, he’ll be following within the footsteps of Kylie Cosmetics, Kylie Pores and skin and KKW Beauty, which each promote basis, concealer, eyeshadow and lipstick. The sisters have additionally collaborated collectively on a line of fragrances.

Whereas Kylie Cosmetics is partially owned by Coty, the beauty conglomerate is in talks to amass KKW Beauty. Nonetheless, West already has a profitable partnership for his Yeezy line with Adidas. Just lately, he revealed that the Yeezy brand is valued at greater than $1 billion.

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Tina Sanders

Tina Sanders

Tina is the mind behind, and she ideated it when she was working for an online magazine company where she used to cover US-based headlines news. She holds a degree in journalism and has more than 4.5 years of experience in an online magazine company. She had the idea while working there but when she was quite sure about starting something on her own, she took the risk and left the job to start Gruntstuff. Since then she added a few team members, and along with them, she creates General US news content on the site.

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