Is Kylie Jenner’s branding getting out of hand?
After releasing her new Kylie Skin hand sanitizer ($7), the 23-year-old magnificence mogul is dealing with accusations of “profiting off the pandemic.”
“My @kylieskin hand sanitizer is right here!! 80% alcohol, quick drying, and formulated with glycerin to forestall dryness!’” Jenner tweeted to announce Tuesday’s launch, with momager Kris Jenner including, “’Kylie Skin Hand Sanitizer is right here! So many unbelievable advantages on this product.”
Whereas Jenner’s merchandise usually fly off the cabinets, the germ-killing spritz has but to promote out.
Following the product’s launch, many took to Twitter to accuse Jenner of cashing in on the COVID-19 disaster. One wrote, “Kylie actually made kylie pores and skin hand sanitizer…………. like ? Let’s revenue off a pandemic,” whereas one other added, “Wow making a buck off covid. Low.”
“This looks like the religious successor to the [Kendall] Jenner Pepsi business,” one other added, referring to the 2017 backlash over her supermodel sister’s famously “tone-deaf” commercial.
Different critiques of the scandalous sanitizer took a lighter tone, with one writing, “Simply what I wanted! Pink sanitizer,” and one other joking, “I used Kylie Jenner hand sanitizer and now all my germs are snatched.”
Regardless of the backlash, loads of followers jumped to Jenner’s protection.
“Hope you’re having the similar power for all the companies who didn’t make masks and hand sanitizers that now are,” one individual wrote, referencing the many non-public corporations who launched their very own high-end sanitizers in the wake of final spring’s widespread scarcity.
Different followers have been wanting to have the pale pink product on hand, with one writing, “can’t wait to make use of it!!”
It’s not the first time a member of the Kardashian-Jenner crew has turn into concerned in a COVID-related controversy; Kim Kardashian was equally accused of utilizing the pandemic for revenue when she added face masks to her Skims line in March.
Jenner started engaged on the sanitizer final March, when she shifted the manufacturing of Kylie Skin to create the product for hospitals. Like her sister Kim, Kylie additionally donated $1 million to assist coronavirus aid efforts.
Nonetheless, the well-known household has repeatedly made headlines for his or her “tone-deaf” actions throughout the pandemic, from their extravagant Christmas celebrations to Kim’s non-public island birthday bash.