Erendira Palma Hernandez
La Jornada newspaper
Monday March 8, 2021, p. two
Though the Liga Mx Femenil has grown in sports activities competitiveness, it’s obligatory to advertise the visibility of the match and have particular targets with the sponsors to attain one of the calls for which have been fought since the starting: first rate salaries for the gamers, stated Claudia Pedraza, physician in political and social sciences specialised in gender and sport from the Nationwide Autonomous College of Mexico.
There’s a lot of inequality in the sponsorships that the golf equipment obtain and in the circumstances in which the gamers discover themselves. Some have improved in working and coaching circumstances, however there isn’t a system that enables evaluating these advances, Pedraza identified in the context of Worldwide Ladies’s Day.
Liga Mx makes efforts to align the groups, however they’re nonetheless very disparate. Leaders ought to set particular targets for a set time, he added.
Whereas DHL was the first model to sponsor a women’s membership by signing with Pumas in 2017, to date few have managed to safe these agreements.
Monterrey, which has performed 4 finals, is one of those who stands out by displaying off the signature of Midea, {an electrical} equipment firm, on its shirt, whereas Pachuca acquired the backing of the model of female safety merchandise Saba.
Cruz Azul additionally signed with the lingerie firm Vicky Type however a yr in the past the contract ended and now has an settlement with the dairy firm Alpura.
Pedraza regretted that not all matches have broadcasts accessible to followers as a result of most of them are carried out on the Web or pay tv from corporations with little nationwide protection.
The pay channel TUDN has the tv rights of América, Pumas, Cruz Azul, Toluca, Ciudad Juárez and Tigres, whereas Fox Sports activities has an settlement with Monterrey, Pachuca, Xolos, Santos, León and Chivas, though it doesn’t broadcast all the matches of the season and groups flip to social media.
TVC, owned by a pay chain, has an settlement with Atlas, Querétaro and Puebla, whereas Necaxa’s duels are on the Claro Sports activities Web channel. Mazatlán, regardless of being owned by TV Azteca, broadcasts its matches with the native tv station TV Pacífico, which replicates the sign on Fb.
San Luis is the just one that doesn’t have an settlement with any tv station and broadcasts the house matches on the workforce’s channel on the YouTube platform.
Pedraza indicated that one other of the actions that have to be labored on is coaching with a gender perspective inside the golf equipment to grasp the actual wants of the gamers, eradicate discrimination and different gender aggressions.
Not as a result of it’s the identical sport, it ought to work in the identical manner. There have to be educated personnel, conscious of the difficulties that ladies have skilled, he stated.
He thought of the settlement that America signed with the Nationwide Fee to Forestall and Eradicate Violence Towards Ladies (Conavim) as optimistic by declaring that it units the normal for different teams when in search of organizations specialised in this matter.
América approached Conavim after the controversial circumstances of Renato Ibarra, accused of gender violence, and the members of the Sub 17 workforce, who made enjoyable of the efficiency The Violator is You. As well as, he confronted the cyberbullying suffered by the gamers Jana Gutiérrez and Selene Varela
Pedraza identified that others mustn’t wait to face related crises, so you will need to search coaching on gender points and create safety protocols.
He identified that America accepted that it was unaware of this challenge and didn’t have the instruments to assault it; Now, from that perspective, it generates options, but when the different groups don’t acknowledge it, it is going to be troublesome to work from that line.
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