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LYCRA® FitSense ™ technology offers innovative benefits to replace the foam in bras while maintaining discretion

WILMINGTON, Delaware, July 28, 2021– (BUSINESS WIRE) – The LYCRA Firm, a world chief in growing innovative options for the textile, attire and private care industries, immediately unveiled the groundbreaking technology innovation LYCRA® FitSense ™ that reduces or eliminates the want to be used foam in bras. This patent-pending bra cup app can be utilized on intimate attire similar to conventional underwired and non-wired bras (together with bralettes and sports activities bras), sportswear, and swimwear.

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The lady wears a bra and temporary set with LYCRA® FitSense ™ technology that hides the nipple and offers a light-weight and particular help. (Photograph: Enterprise Wire)

LYCRA® FitSense ™ technology consists of a solvent-free, water-based dispersion that’s composed of the similar molecule as LYCRA® fiber. The dispersion is display printed instantly onto the bra cloth, growing the firmness of the cloth in particular areas. Elevated firmness in the bra cup successfully reduces bulge attributable to the nipple while offering symmetrical help, shapes and lifts the bust, decreasing or eliminating the want for sewn panels or insert pads.

Help zones might be utilized to the backside and sides of the bra cup for shaping, in addition to the brim, for max consolation and softness. LYCRA® FitSense ™ technology can be utilized between layers of cloth in the bra cup to conceal nipple bulge while maintaining the aesthetics of the unique cloth.

“With LYCRA® FitSense ™ technology, the print does the work of the pad and permits manufacturers to create a greater bra in all sizes, types and silhouettes. It’s a full revolution,” says Melissa Stewart, international chief technology officer and R&D of fabric improvements. “With this innovation, ladies have extra choices when selecting a bra that gives performance, type and luxury.”

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Bras might be heat, stiff and ponderous, or have a number of elements and constructions that make them uncomfortable and uncomfortable. LYCRA® FitSense ™ technology can be utilized to design purposeful bras which are lighter, thinner and extra breathable, with out sacrificing discretion, all-day consolation, sturdiness, help or form. Not like polyurethane foam — which is colorfast and may transfer and even get misplaced in washes — LYCRA® FitSense ™ technology is designed to be built-in into the garment. Withstands machine washes and common put on. As well as, in swimwear purposes, the technology displays chlorine resistance and quick-drying properties, in contrast to double-fabric layers and foams.

LYCRA® FitSense ™ technology offers underwear producers the versatility to create deliberately designed aesthetics incorporating delicate patterns and inventive particulars which are in maintaining with their model identities. “Designs and colours can simply be tailor-made to create the newest clothes – from female designs like lace to sporty geometric shapes – to swimsuit all tastes,” says Stewart. “With LYCRA® FitSense ™ technology, a designer’s creativeness is the solely inventive limitation,” he provides.

LYCRA® FitSense ™ technology, which is licensed for ECO PASSPORT sustainability by OEKO-TEX®, is utilized utilizing normal display printing processes, eliminating the want for particular tools or main provide chain upgrades. The LYCRA Firm gives technical steerage in order that attire manufacturers, retailers and producers can simply entry this innovation.

For extra data, obtain our technical documentation on LYCRA FitSense ™ Technology and Display Printed Bra Cup Software.

About The LYCRA Firm

The LYCRA Firm invests in the innovation and manufacturing of fibers and technological options for the textile and private care sectors. Headquartered in Wilmington, Delaware, The LYCRA Firm is acknowledged round the world for its innovative merchandise, technical experience and unmatched advertising and marketing help. The LYCRA Firm owns main shopper and logos: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®. The LYCRA Firm’s legacy dates again to 1958 with the invention of the unique spandex yarn, the LYCRA® fiber. At the moment, The LYCRA Firm is targeted on including worth to its prospects’ merchandise by growing distinctive improvements designed to meet the shopper’s wants for consolation and long-term efficiency. For extra data, go to

LYCRA® FitSense ™ is a registered trademark of The LYCRA Firm.

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