Marta Ortega, at a marriage this summer season (Photograph: GTRES)
“Zara’s secret weapon.” With this headline, Marta Ortega stars on the final cover of WSJ Journal, the journal of the celebrated Wall Road Journal. The youngest daughter of Amancio Ortega and inheritor to the large Inditex poses for the lens of Steven Meisel, the Messi of vogue images, who has labored for Zara lately.
Along with the cover, Ortega has given the publication an interview, one thing uncommon for her, who prefers to avoid the highlight and never make statements to the media. The report, signed by the journalist Elisa Lipsky-Karasz and by which the famend stylist Karl Mood additionally participates, is entitled Why Marta Ortega is the key of Zara’s success.
The profile drawn by the journal covers the businesswoman’s workspace, which, as a substitute of being a personal workplace, is an workplace that she shares with different employees within the Lady division, the Zara part that Ortega offers with. .
The daughter of Amancio Ortega and Flora Pérez has been with the corporate for fourteen years and commenced her profession in a Zara retailer in London. “The primary week I believed I used to be not going to outlive. However then you definitely get form of hooked on the shop. Some folks by no means need to give up. It’s the coronary heart of the corporate ”, he displays within the journal about its beginnings.
She additionally talks in regards to the future and makes it clear that for now she has no plans to imagine a managerial place inside Inditex and is open to all prospects. “However, if I’m trustworthy, I want to keep near the product. I believe that’s what my father at all times did ”, he confesses within the report.
For the founder of the large Inditex, he has nothing however good phrases and believes that the key of his success just isn’t having been the most effective at one thing particularly, however having been “the most effective at discovering the most effective individual to do every part.” From him, the publication says, he has realized that management just isn’t following established guidelines or formulation that work.
Amancio and Marta Ortega in a file picture. (Photograph: GTRES)
Ortega, who defends on the pages of WSJ Journal that Zara has its personal identification, leads Lady’s design and product group and is liable for the SRPLS assortment, a line of restricted editions of army inspiration, frequent within the businesswoman’s wardrobe. .
Marta herself normally attire with Zara garments earlier than they’re placed on sale, one thing that generates expectation within the followers of the model, who fly to the shops to get them. She combines them with luxurious baggage from manufacturers like Hermès and she or he trusts Valentino for giant events. The businesswoman is a private good friend of Pierpaolo Piccioli, inventive director of the Italian agency and in cost of her marriage ceremony gown, and has been seen at occasions with Anna Wintour.
Following the trail of his father, Ortega needs Zara to be greater than only a low-cost model, judging by this report, will probably be a elementary half in relation to positioning the agency.
This text initially appeared on The HuffPost and has been up to date.