A lot of individuals maintain a particular place of their coronary heart for the National Treasure franchise, regardless that it solely spanned two motion pictures, the final of which was launched 13 years in the past. There’s simply one thing so endearing and charming concerning the old style blockbusters that double as instructional historical past classes, all wrapped up in a nonsensical plot and led by Nicolas Cage using his star energy and pure charisma to the fullest.
Critics weren’t precisely impressed, with the 2 installments holding weak Rotten Tomatoes scores of 44% and 35% respectively, however the viewers scores sit at a a lot larger 76% and 67%, and each National Treasure and E book of Secrets and techniques have turn out to be agency cult favorites over time. However regardless of the sequence incomes greater than $800 million on the field workplace, improvement on a 3rd entry has by no means appeared to get out of first gear.
In a latest interview, producer Jason Reed defined why it’s taking so lengthy to get the gang again collectively for extra traditionally oriented adventures, and unsurprisingly, it seems as if a lot of it has to do with Disney failing to see how they’ll maximize the incomes potential of the model.
“I attempted my damnedest to get National Treasure 3 up. I like these motion pictures. I labored on these from inception. What I felt occurred is regardless that the flicks had been extraordinarily profitable and had a very sturdy fanbase, it’s a film that will get introduced up on a regular basis, the corporate was by no means capable of capitalize on it as a franchise. It was extra of a film with a sequel and National Treasure 3 would have been one other sequel.They by no means discovered a technique to combine it into the parks. It by no means caught on, regardless that there have been a number of client merchandise, it by no means caught on as an unbiased franchise. That makes the numbers look completely different. It makes it tougher to make an organization like Disney focus assets on one thing once they can go make Toy Story or purchase a cruise ship. And if the corporate itself had been actually enthusiastic about shifting ahead with it and thought they may blow it out, we’d have discovered a technique to make the deal.”
Everyone knows at this level that Disney are much more targeted on properties they’ll unfold throughout varied multimedia platforms and merchandise to dying, reasonably than shell out over $100 million on a single film that will do first rate enterprise on the field workplace however doesn’t current as many profitable income streams within the aftermath. Possibly sooner or later we’ll lastly get National Treasure 3, however sadly, it will get rather less seemingly with every passing day. Nonetheless, we’ll be conserving our fingers crossed within the hope that it occurs.