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Nicki Minaj’s Instagram post causes Crocs sales spike, crashes sites

Calling all Barbz: There’s a brand new monster shoe.

Nicki Minaj is the newest superstar to commerce in her excessive heels for a pair of traditional Croc clogs — bu true to type, she took her pair to the following degree.

The “Tremendous Bass” rapper, 38, posed carrying nothing however a pair of scorching pink Crocs plastered with bedazzled Jibbitz, together with Chanel’s iconic double-C brand.

Protecting herself with two pink heart-shaped pillows, Minaj additionally accessorized with a number of diamond necklaces, bracelets and anklets, perched on high of a desk in an all-pink workplace.

It’s unclear whether or not the pic is a touch that Minaj will likely be collaborating with Crocs, following within the footsteps of Post Malone, Justin Bieber and Unhealthy Bunny — all of whom have had wildly profitable launches with the footwear firm up to now yr.

Justin Bieber's second collab with Crocs was released on March 16.
Justin Bieber’s second collab with Crocs was launched on March 16.
Ryan Good / Courtesy of Crocs

Nonetheless, what is clear is that her followers are clamoring for the statement-making footwear. Due to her post, Minaj reportedly triggered a 4,900% spike in sales of pink Crocs particularly, and even crashed the retailer’s web site.

Crocs have turn out to be considerably of a staple shoe through the pandemic, with shares hovering and the corporate pulling in report quantities of income.

Most just lately, Questlove sported a gold pair on the 2021 Oscars — “I’m uninterested in struggling whereas stunting,” he stated on Instagram after the crimson carpet — whereas “Succession” star Nicholas Braun wore them to the Emmys in September, proving that there’s no event too formal for Crocs.

Questlove hit the 2021 Oscars red carpet in a pair of gold Crocs.
Questlove hit the 2021 Oscars crimson carpet in a pair of gold Crocs.
A.M.P.A.S. by way of Getty Pictures

“I don’t assume they’ll fade away from the style gentle for some time,” Noah Zagor, senior menswear editor at WGSN, a pattern forecasting group, instructed The Post just lately.

“It simply turns into, ‘That’s a sensible shoe to have in my life.’”

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