Nothing, the brand new firm of Carl Pei (one of many founders of OnePlus), has introduced that it will unveil its first product on July 27. Particularly, It will be a real wi-fi kind headset that promise to mix “uncooked magnificence, exact engineering and a pure sound expertise.”
“What differentiates us is that we put design on the heart,” the corporate defined in a press release which additionally highlighted the presence of teenage engineering as founding companions of the corporate. “Our mission is to take away the obstacles between folks and expertise to create a seamless digital future,” stated the corporate.
Nothing, let’s keep in mind, has obtained funding from GV –Google Ventures–, Tony Fadell (creator of the iPod), Kevin Lin (co-founder of Twitch), Steve Huffman (co-founder and CEO of Reddit) and Casey Neistat (the well-known youtuber and creator of the social community Beme). Main the company, as well as, is Carl Pei, one of many co-founders of the well-known cell phone model OnePlus – owned by Oppo.
The Nothing Ear (1) will be solely the first product of a complete ecosystem
Within the assertion, the London-based firm additionally insists that Nothing Ear (1) is simply the first product of a complete ecosystem they’re getting ready. On what will come sooner or later, sure, they haven’t given too many particulars.
Carl Pei left OnePlus on the finish of 2020. Shortly after, he introduced the creation of his new expertise firm: Nothing. Since then, the London-based firm has made a number of bulletins, together with the partnership with teenage engineering, the arrival of latest buyers and the closing of a commercialization settlement with Selfridges.
The marketplace for true wi-fi headphones is among the best in the intervening time. Main it’s Apple, whose AirPods are the undisputed kings in the case of gross sales. Behind them, in line with information from Counterpoint Analysis, are the merchandise of different manufacturers corresponding to Samsung or Xiaomi, which have additionally taken a substantial share of the market. Nothing, due to this fact, will enter a distinct segment filled with competitors.