Aunt Jemima’s new name, Pearl Milling Company, is getting battered on-line for sounding like an unappetizing “gravel mining firm” or “a James Bond villain.”
The unsavory critiques are pouring in from Twitter, with some breakfast buffs threatening to modify to Pearl Milling’s rivals, Mrs. Butterworth’s or Log Cabin, over the revamp.
“I believe it seems like a gravel mining firm,” lawyer Michelle Rozovics wrote.
One other stated Pearl Milling Company gave the impression of “one thing owned by a James Bond Villain.”
In the meantime, one critic famous, “Pearl Milling Company? Appears like a generic home model for Greenback Basic.”
Some even vowed to boycott the model altogether.
“Sadly I’d by no means acknowledge it and can most likely go to Log Cabin,” one particular person stated.
“they actually modified the name of Aunt Jemima syrup to Pearl Milling Company?!” one other person wrote. “Like they actually couldn’t consider a greater name than that?! I’m sticking with Mrs. Butterworth’s any more bc she thicc & wealthy, additionally doesn’t have a dumbass name.”
On Tuesday, the Aunt Jemima model introduced it was altering its name to Pearl Milling Company after dealing with fierce backlash for basing its iconic syrup mascot on a “racial stereotype.”
The brand was initially impressed by the 19th-century “mammy” minstrel character, a black girl who was content material to serve her white masters.
Pearl Milling Company is a nod to the small mill in Missouri that produced the self-rising pancake combine later referred to as Aunt Jemima in 1889.