Post Malone is launching a line of rosé.
The “Takin’ Photographs” singer, who did a Tremendous Bowl business for Bud Gentle Seltzer, introduced a line of pink drinks on Wednesday. Known as Maison No. 9, the bottles of wine shall be out there for order and in shops in June. Followers can submit their e-mail to pre-order bottles, and limited-edition merch, on-line.
Posty spent a lot of 2019 touring to Provence, France, to work on his grape juice, the model says in a press release. The singer, 24, has a “love of the Mediterranean way of life and rosé.”
“Rosé is for whenever you need to get a bit of fancy,” in accordance to a quote from Malone on the wine’s web site. He hopes to make the wine world extra accessible and “break down the standard perceptions” round it. Whereas there is no such thing as a value listed for the wine, it’s described as “reasonably priced.”
Malone despatched his love for the brand new enterprise, utilizing the “💕” emoji when sharing information in regards to the model on Instagram and Twitter.
Though the tattooed singer is the face of the brand new model, different enterprise companions embody entrepreneur James Morrissey and music supervisor Dre London. French winemaker Alexis Cortu is including vino experience to the combo. The corporate’s identify is impressed by Malone’s favourite tarot card, the 9 of Swords.
Malone has a different assortment of name partnerships; he’s launched a number of collaborations with Crocs footwear.