With the slogan “You’re the star”, it acknowledges and honors the eagerness and work of residence supply supply males and avid gamers, whom the model acknowledges as “exhausting employees”.
The vitality drink model Rockstar Energy Drink, based in 2001 and acquired by the multinational PepsiCo in 2020, celebrates its relaunch in Spain by launching a marketing campaign made up of two items that applaud the hassle and dedication of two teams: meals supply individuals at residence and avid gamers or online game gamers. The target of its marketing campaign, whose title is collected beneath the idea of “You’re the star”, is to acknowledge and honor the eagerness and work of each teams, which the model acknowledges as exhausting employees.
The primary piece reveals the extreme workday of a supply meals supply man, which he manages to beat efficiently due to Rockstar. The second presents a younger gamer who achieves a victory in his online game due to the vitality enhance that the drink supplies.
Gaming and music territories
Backed by knowledge collected by way of exhaustive interviews with greater than 3,000 customers all over the world, “You’re the star” goals to succeed in its audience by way of social networks and the territories of gaming and music . Likewise, the model will complement its marketing campaign by providing free samples in a large means in addition to by way of varied actions on the factors of sale. Rockstar can also be debuting new packaging designs, which characteristic a modernized model of the star’s iconic emblem.
All through 2021, Rockstar may have a superb forged of ambassadors that can enable it to amplify its tribute to those that work exhausting every day by way of their authenticity and their entrepreneurial spirit, the identical values that the model displays. Amongst them are DJ Wade, Alpha Sniper, Dj Mariio, and a few of the Dux Gaming gear.
You may see the 2 items of the marketing campaign “You’re the star” right here: Supply, Gamer.