If there’s a automotive model that lets say is “unstoppable” in Spain, that’s Kia. After a record 2020, in 2021 it continues to obtain extra recognitions.
July 9, 2021 (14:30 CET)
The brand new Kia: sales record in Spain in 2020 and award for its customer experience in 2021.
Regardless of the difficulties that arose in the previous yr 2020, Kia emerged as by no means earlier than and consolidated as the model with essentially the most sales of automobiles to personal prospects in Spain. Such a milestone for the South Korean agency in our nation, consolidating a change that grows yr by yr and that in this 2021 it was launched with a picture wash.
With the brand new yr Kia unveiled its new brand and slogan: “Motion that evokes”. That transformation dwelling Kia goes past what your eyes can admire with the newest developments in its automotive vary: one of many secrets and techniques of the model, which goals to turn out to be a reference in the sector of latest mobility, is in the customer experience.
This idea refers to the way in which to succeed in your prospects, to know them in depth and to deal with them in a really particular method. A job that in 2021 has had its recognition right here in Spain: Kia Iberia has not solely acquired the nationwide award for the “Finest Worker Initiative”; He was additionally a finalist in the DEC Awards in two different classes, “Finest Customer Journey” and “Finest Venture for Innovation in Customer Experience”
Kia: taking good care of the customer … and the worker
The award for “Finest Worker Initiative” acknowledges Kia’s capacity to switch the tradition of customer experience to all areas of the corporate’s group. On this sense, the pinnacle of “Customer Experience” of the model in Spain, Carlos Sanchez, acknowledges that “this imaginative and prescient of placing the customer on the middle of the enterprise has to begin with the workers. In the event that they don’t imagine it, if Kia doesn’t convey that concept to its workers, to the dealerships… it may well’t be carried out. Care for your workers to allow them to care for their prospects”.
Kia Iberia, finalist in three of the 4 classes of the DEC Awards, with the award for “Finest Worker Initiative”.
However what does this idea of “customer experience” how a lot success is giving a model like Kia? “For a few years we’ve got been engaged on outline and know who the particular Kia purchaser is: what are their habits, what’s essential to them, how and how rapidly we’re attending our factors of sale, what do they count on from us, what not … It’s a part of the cultural transformation that we’ve got undergone in the model and that we’ve got additionally transferred internally amongst our workers: doing this work we make all of them take part”, Affirms Carlos Sánchez.
In a market so disruptive like the present one, with a enormous number of proposals and manufacturers and more and more comparable to one another, “Both you differ or you don’t get a quota or your targets. Within the automotive sector there are a lot of manufacturers, many potentialities to purchase automobiles, many workshops … At occasions like now, otherwise you differ in value, reducing it … or in high quality, simply what we’ve got carried out at Kia: differentiating ourselves in the experience that the consumer acquires from you, in the experience you give the consumer. It’s what could make the distinction ”.
For its half, Eduardo Dívar, CEO of Kia, has acknowledged that “the customer experience challenge needs to be one thing basic for all of us who make up Kia. It should assist us to know in depth the conduct of customers to supply them a memorable experience. “
The way forward for Kia factors in the direction of mobility, electrification, the linked automotive …
Kia’s instant future: mobility companies
The legacy that 2020 has left and every little thing constructed thus far are the pillars on which to construct “The brand new Kia”. The model estimates that, by the top of this decade, half of the automotive producers’ turnover will come from the mobility enterprise. The revolution that Kia is experiencing in current occasions follows that path.
In early 2021, the South Korean model has renewed its model picture, its slogan, its brand … with the goal of reposition itself and take sides with the brand new developments which might be to return: with a extra fought market, with the customer demanding extra and extra, with social networks and their energy of knowledge, the problem of the autonomous car, the linked car … and the new mobility.
“They’ve made it clear to us that manufacturers, in the approaching years, They are going to cease “solely” promoting automobiles: Kia additionally needs to supply mobility options. We promote automobiles, however we additionally take you from one level to a different, as we do in Madrid with Wible and carsharing. That’s the place the paths go: provide mobility companies”, Ends Carlos Sanchez concerning Kia’s targets for the instant future.