Samsung Electronics offered this Thursday three Galaxy S21 smartphones, upgraded earphones, and a tool to monitor bodily objects, in what represents its guess to compete with the present and future vary of Apple units.
The brand new flagship telephones from the South Korean firm are $ 200 cheaper than final yr’s lineup general: the price of the Galaxy S21 begins at $ 799; matching the iPhone 12, whereas the bigger S21 prices $ 999 and the S21 Extremely, $ 1,199.
The discount in the value of the fashions is a recognition of the present state of the economic system affected by the pandemic, through which customers are meting out with non-essential purchases, in addition to a method to deal with growing competitors from firms like Xiaomi.
Samsung mentioned it sees a « fork » in the smartphone market, between customers wanting the newest expertise and customers. extra price delicate, which has motivated his new technique. It’s the same method to Apple’s division of the iPhone line into Customary, Professional, and Professional Max fashions that differ in value, supplies, measurement, and digital camera specs.
The Galaxy S21 sequence has roughly the similar dimensions as final yr, going from 6.2 inches on the Galaxy S21 to 6.eight on the Extremely mannequin, though Samsung has decreased the decision and reminiscence of the two smaller telephones, strikes in all probability made. to swimsuit decrease costs.
In the United States, Samsung will depend on Qualcomm’s Snapdragon 888 processor, whereas different markets will get the Exynos 2100 chip. Each mark a transfer towards extra superior five-nanometer manufacturing, catching up with silicon already in the late. Apple and Huawei units.
This yr, Samsung paid particular consideration to its cameras in each the design and performance of its new units. The rear digital camera module dominates one nook of every cellphone and provides enhancements reminiscent of extra secure video recording; higher depth measurement for portrait pictures, and a few synthetic intelligence enhancements to make it capabilities reminiscent of digital zoom are simpler.
Google’s Android 11 serves as the default working system and Samsung affords 5G wi-fi connectivity and IP68 water resistance on its trio of recent units.
The S21 Extremely provides help for Samsung’s S Pen digital pen, the first time the firm has provided such help for its non-Notice telephones. The mannequin additionally has the largest display screen and battery, the highest decision cameras, and extra reminiscence and storage choices.
« We count on the cargo of the S21 sequence to be round 28 million items by the finish of this yr« Outperforming the S20 sequence, Counterpoint Analysis analyst Sujeong Lim mentioned earlier than the announcement. » The largest issue that may have an effect on delivery might be price. «
Agreeing that value will play a essential position, IDC analyst Bryan Ma commented that « Samsung faces stress from Chinese language gamers like Xiaomi particularly, which has additionally been gaining share from Huawei and is a quickly rising menace to Samsung in areas like Western Europe. «
Bloomberg
The brand new $ 199 Galaxy Buds Professional increase Samsung’s line of wi-fi headphones, marking an improve over the 2019 Galaxy Buds and final yr’s Buds +. The brand new headphones they’re extra discreet, add improved water resistance and improve audio high quality, the firm mentioned.
Samsung additionally mentioned that the Buds Professional can robotically swap between noise cancellation mode and let outdoors sound in based mostly on whether or not its person is talking.
Bloomberg
Samsung’s $ 29 Bluetooth Galaxy SmartTag attaches to valuables like keys or pet collars and makes these objects trackable by a cellular app. This system is forward of Apple’s AirTags accent, which is anticipated to add related location performance for iPhone customers.
The brand new telephones will go on sale subsequent January 29. The Galaxy Buds Professional might be out there beginning January 15.
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