The 2000s are formally back.
Sofia Richie stepped into sister Nicole’s Ugg boots to channel “The Easy Life” in a brand new advert marketing campaign for streetwear model Kappa’s collaboration with Juicy Couture.
Holding a Sidekick cellphone and rocking butterfly hair clips, platform glitter heels and French manicured nails, Richie, 22, sports activities a pink tracksuit with an exposed thong within the photos in addition to a corset prime, biker shorts, bedazzled tube tops and extra.
The collaboration is available in a two-drop capsule assortment that celebrates the 25th anniversary of Juicy Couture, with costs starting from $40 to $225. The choices are available a palette of pastel mint and blush in addition to black, and embrace the enduring Kappa and Juicy logos. The primary drop is totally made from silk satin items, with the second to function the model’s basic velour cloth.
“Kappa and Juicy are synonymous with sport and model and the gathering does a tremendous job paying tribute to such a enjoyable time in vogue and popular culture,” Richie stated in a press launch.
These trying to relive the early aughts should wait a number of extra days to get their fingers on the road — until they share the identical zip code because the Richies. The Kappa x Juicy Couture assortment can be accessible solely at a pop-up at 8618 Melrose Ave. in Los Angeles from September 10 to 13 earlier than its international launch on Kappa’s web site on September 15.