The market for tablets has grown significantly throughout the pandemic, particularly the iPad. On-line courses and telecommuting have been the essential causes of the enhance in sales of those units. In accordance to knowledge from Counterpoint, the cargo of tablets throughout the first quarter of 2021 grew by 53% in contrast to the identical interval final yr. Nevertheless, they decreased by up to 22% in contrast to the earlier quarter.
Apple continues to lead the world pill market. In the first quarter of 2021 unit shipments symbolize a 37% share. It represents a development of seven% in contrast to Q1 2020. The corporate, which in 2020 managed to promote 33% extra items in contrast to 2019, has been the model with the highest development throughout the first three months of the yr.
Huawei, on the different hand, loses power due to the absence of Google companies on its tablets. The Chinese language agency went from representing 11% of worldwide pill sales in Q1 2020, to simply 5% in the first quarter of the yr. Samsung grows barely and turns into the second model with the most tablets bought throughout Q1 2021, with a 20% share. Lenovo provides 4% extra in contrast to the identical quarter final yr, whereas Amazon grows barely, with a market share of 9%.
The iPad (eighth gen) was the best-selling mannequin in Q1 2021
The aforementioned supply confirms that the eighth-generation iPad, launched in October 2020, has been the best-selling mannequin throughout the yr. The fourth-generation iPad Air, introduced on the identical date as the base mannequin, was the second best-selling mannequin. The entry-level iPad vary accounts for 56% of Apple’s pill sales. It’s adopted by the iPad Air vary, with 19% and the iPad Professional with 18%.
Liz Lee, a senior analyst at Counterpoint, says the new iPad Professional, which features a Tremendous Retina XDR show and an M1 chip, is having a constructive influence on customers. Nevertheless, Apple seems to be dealing with provide chain difficultiestriggered primarily by semiconductor shortages and manufacturing issues with the Liquid Retina XDR panel on the 12.9-inch mannequin. Issues that, in accordance to Lee, will probably be solved in the third quarter of the yr.
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