Taylor Swift puts Dwayne Johnson Ko at the American box office
The singer’s doc event, Release Party of A Showgirl, explodes the counters with 33 million dollars in recipes, while The Rock crashes with a smaller five -time score for The Smashing Machine.
There was no photo this weekend, in the ring of the US box office: The Rock was beaten flat by seam by Taylor Swift !
The pop star is once again involved at the top of the American box office. His doc event Release Party of a Showgirl Haded $ 33 million over the weekend, to which are added $ 13 million internationally, for a global total of $ 46 million. A damn impressive performance for the project that was announced … only two weeks! With the sole promo of the singer’s social networks, the film once again proves the immense star of Taylor Swift.
Distributed by AMC, the film is not a filmed concert as The Eras Tour (which had made $ 260 million in 2023), but an 89-minute hybrid experience: collective listening, making-of and unprecedented clip for its 12th album, The Life of a Showgirlwhich went out at the same time in the bins. A spectacular marketing plan.
Faced with the singer, Dwayne Johnson had no chance.
The Smashing MachineSports drama classified R and produced by A24, caught his feet in the ropes going up in the ring: with only $ 6 million spread over 3,345 cinemas, the film did not frankly attracted crowds. The result is even below projections (which rather counted on $ 8-15 million). Despite a big promo and a big story on the transformation of the star of Jumanji As a respectable actor, this Smashing Machine Has badly coupled at start -up: it is the lowest launch of the career of Rockbehind Faster ($ 8.5 million in 2010). The reverse is scathing for A24, which had spent $ 50 million for production, not to mention its muscular promo (Venice, Toronto). The film, welcomed as an Oscars at Festival, could see its chances compromised by this catastrophic start.
The Smashing Machine is only third of the US box office and it is A battle after the other of Paul Thomas Andersonled by Leonardo DiCapriowhich takes 2nd place and continues on its good momentum. After an impressive first weekend, the film continues with $ 10.3 million for its second weekend (-53%) and spends 40 million in North America. Above all, the film crossed the $ 100 million in the world! This is a new record for PTAwho had never done better than $ 76.4 million with There Will Be Blood (in 2007). Rest that A battle after the other cost dearly, more than $ 130 million, and will have to target the $ 300 million to hope to get into its costs. It already seems almost impossible.
