In latest weeks Apple has starred in a headline that’s repeated in varied components of the world, even in the least thought of some years in the past. The similar refers to Apple’s dominance over Samsung, due to the gross sales of the iPhone 12. After confirming the model’s management in america, Europe is shaping as much as be Apple’s subsequent territories.
This week, Counterpoint Analysis has shared a report that reveals the efficiency of the European market in phrases of smartphone consumption throughout 2020. Regardless of a 12 months of restriction because of the COVID-19 disaster, Apple and Xiaomi have managed to develop. Whereas Huawei and Samsung haven’t had the identical luck.
Europe also prefers the iPhone
General, throughout 2020 the European smartphone market contracted by 14% in comparison with 2019. Apple’s choice to delay the launch of the iPhone 12 appears to have paid off, For 2 causes.
Initially, it gave the iPhone 11 and iPhone SE an opportunity to display exceptional longevity, frequently promoting effectively in many markets all year long. And in second place,Demand for the brand new gadget elevated after its launch in October 2020.
In keeping with the report, Apple has also benefited from Huawei’s limitations to provide aggressive smartphones, due to US sanctions. In 2020, Huawei’s share fell from 15% in January to five% in December, and to this point, there isn’t a purpose to anticipate the trajectory to vary in 2021.
Sensible telephone market share in Europe. Counterpoint Analysis
For its half, Samsung had a tough 12 months. First, gross sales of its flagship Galaxy S20 by no means actually took off– It was often outperformed in Europe by Samsung’s personal mid-range Galaxy A51 and A71 fashions, in addition to gadgets from Apple and Xiaomi.
Added to the above is the truth that the iPhone 12 is 5G enabled, which implies that Samsung’s close to monopoly of the premium 5G section has ended.