Carlota Corredera, in ‘Save me’. (Picture: Telecino)
Save me is the jewel in Telecinco’s crown. The format is so worthwhile for the chain that it has exploited it in all its variations: Lemon, Orange and Tomato to capitalize on the afternoons, and Deluxe for the nights.
Now, the management that they’ve constructed for years is faltering, a minimum of in the Sálvame Naranja strip, which covers from 5 to eight in the afternoon. The rationale? Bitter land, the new Turkish sequence from Antena 3.
This Wednesday, the bailaor Antonio Canales, cracked superbly after understanding his dismissal from the program and guaranteed that Sálvame is experiencing the worst summer time in its historical past and that the audiences “aren’t very excessive both.” The temporary collaborator went as far as to say that “Save me goes to sink.”
Regardless of the incontrovertible fact that Canales’ statements could also be considerably dramatic, the fact is that Sálvame is struggling in order that Tierra Amarga doesn’t take away his management. The Antena Three sequence on Wednesday broke its historic document, a 16.8% share of the display screen, whereas Sálvame achieved 16.5%. In the afternoon slot in which the two codecs coincided, Sálvame gained with 17.2%.
A really shut victory that provides the program from the coronary heart causes to stay involved, since the new Turkish sequence has managed to shock the Telecinco house 4 instances to this point in August, and its pattern is upward.
August viewers comparability of ‘Tierra Amarga’ and ‘Sálvame’. (Picture: MARINA PRATS / EL HUFFPOST)
The large shock jumped on August 10, when Tierra Amarga gained by the minimal, a 16.4% display screen share in comparison with the 16.3% that Sálvame achieved, a distinction that was widened the subsequent day and was clearer on August 13. That Friday the sequence achieved the biggest distinction with the Telecinco program, reaching yet one more level of share.
Bitter Earth debuted in prime time on Antena Three discreetly and didn’t attain a 13% share. After that particular broadcast, the chain positioned it in the afternoons to bolster that strip in which Telecinco has historically gained, apart from the time between eight and 9.
Since Pasapalabra has returned to Antena Three with Roberto Leal, the contest has maintained a strong management in opposition to Sálvame Tomate, a conduct that has additionally taken its toll on Pedro Piqueras’ newscasts.
‘Pasapalabra’ in front of ‘Sálvame Tomate’ (Picture: MARINA PRATS / EL HUFFPOST)
Baits now not work
If there’s something that Telecinco has promoted over the years, it’s to generate pressure round the broadcasts of Sálvame and bait viewers to tune in to the program.
On August 11 they tried it with Anabel Pantoja, to whom they devoted the documentary Anabel al Bare, which at first they offered as a manufacturing made with out the data of its protagonist, implying that it could be the Pantoja household warfare. In actuality it was a lure and the documentary analyzed the collaborator as a brand new tv and community phenomenon. The technique additionally didn’t work with the viewers, who that day tuned in extra Bitter Earth.
Nor did it go properly for Telecinco to promote advert nauseam that they have been going to disclose the “nice lie” of Gema López, the solely collaborator who will not be talked about on a private stage in Sálvame. This system didn’t give the anticipated excessive and ended up being unhealthy since López herself denied all the pieces that was stated.
This text initially appeared on The HuffPost and has been up to date.