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The truth behind Joe Gorga’s misleading social media posts about his real estate business

What’s actually occurring with Joe Gorga‘s Instagram pictures selling his house-flipping business?

After the “Real Housewives of New Jersey” star blamed his 21-year-old social media supervisor this week for incorrectly posting pretend “earlier than” and “after” pictures of a flipped home, followers have been left questioning what’s real and what’s simply real estate porn on Gorga’s account.

Since early 2019, the real estate developer has shared a number of photos of lovely property transformations round New Jersey — most of which Gorga claims he has performed a task in developing.

Nonetheless, Web page Six has realized that not the entire posts precisely depict what Gorga is claiming.

For example, on Jan. 11, Gorga posted a photograph of an elegant kitchen with a grey island and stools and captioned it, “One other flip. This home offered for 759,000.00 #growwithgorga.” Home-flipping refers to purchasing a house, fully renovating it and promoting it for a revenue.

The identical precise picture — which Web page Six confirms was taken by photographer Nadav Havakook — was shared on Design Depot’s Instagram account greater than two years in the past, on July 5, 2017. Havakook completely informed Web page Six that Gorga “undoubtedly didn’t have permission to make use of my photographs. The photoshoot was for my shopper Design Depot.”

For extra on Joe Gorga’s house-flipping confusion, take heed to this episode of the Web page Six podcast, “We Hear“:

Ethan Levy, the president of Design Depot — which designs kitchens and loos — confirmed to us that Gorga was not concerned within the development of the kitchen or any portion of the Demarest, NJ, home, and due to this fact had no proper to share the picture on his social media — not to mention declare it as “one other flip.”

“I personally designed that kitchen myself and every thing else in the home for certainly one of our shoppers — who’s a developer — and he offered that home for, I imagine, $1.5 million, so there’s no means that home offered for $759,000,” Levy informed us.

Web page Six confirmed the home final offered in September 2017 for $1.38 million.

Reps for Gorga declined to touch upon this challenge, and likewise wouldn’t disclose the id of Gorga’s social media supervisor whom he blamed for a distinct Instagram gaffe.

Joe Gorga's Instagram post, featuring Design Depot's image
Joe Gorga’s Instagram submit, that includes Design Depot’s pictureNadav Havakook

Levy mentioned it was not doable that Gorga was ever concerned in any strategy of the development. He mentioned the builder of the particular home is a “shut buddy of 15 years” who “builds the homes himself.”

The builder of the house was not obtainable for remark.

“I do know him very effectively,” Levy mentioned. “He doesn’t rent any contractors and he has one investor, however it’s not [Gorga].”

Gorga beforehand informed us that he has been a “personal lender” who supplied funding for brand new development.

One other questionable social media apply that Gorga has engaged in is sharing different individuals’s work with out giving them credit score.

Web page Six was contacted by a distinct New Jersey house owner — Dan D’Agostino, who owns the design agency Plan Structure — who mentioned a photograph of his private kitchen was shared on Gorga’s social media account with out his permission.

On Dec. 5, 2019, the “RHONJ” star shared the image with the caption, “Waterfall edge quartz. Do you want?” Gorga didn’t say that he labored on the kitchen himself.

Joe Gorga's Instagram post, featuring Dan D'Agostino's house
Joe Gorga’s Instagram submit, that includes Dan D’Agostino’s homeDan D’Agostino

“Within the design world, we name this sharing inspiration, and he ought to have supplied credit score,” D’Agostino mentioned.

D’Agostino’s shut buddy — who requested to stay nameless — was the precise designer of the kitchen and builder of the Washington Township, NJ, property.

“I don’t like when individuals do that as a result of I do suppose it’s sleazy, for an absence of a greater phrase,” the designer mentioned. “I didn’t know if he was attempting to disguise it as his personal work or simply put it up as inspiration. However as a result of he’s a builder, usually, the usual within the business is that if it’s not your work, you’re going to make it possible for that’s explicitly mentioned someplace — which he didn’t do.”

The builder mentioned he has “by no means met” Gorga, including, “I dealt with this.”

Reps for Gorga additionally declined to touch upon this challenge.

On Monday, Web page Six completely spoke with the primary owners to come back ahead towards Gorga: Caley Svensson and her husband, Erik Svensson.

The couple from Park Ridge, NJ, informed us Gorga incorrectly posted a picture of their home on his social media, claiming it was a “flip” he did inside six months.

When reached by Web page Six, Gorga admitted to by no means really flipping that residence, however mentioned he was a “personal lender” who supplied funding.

Web page Six has not been in a position to independently affirm that Gorga really funded the home. A request for remark is out to the builder’s lawyer.

In the meantime, Gorga has repeatedly mentioned on Instagram that he has “25 years” of expertise flipping homes. He additionally provides video excursions of the properties and shares photographs.

Veteran real estate skilled Jerry Sahlman of Village Sq. Realtors mentioned he has labored with Gorga for 16 years, and confirmed {that a} property the “RHONJ” star shared on Jan. 19 was an correct “flip.”

“He headed up the entire thing — it was an enormous endeavor,” Sahlman informed us of the Montclair, NJ, property. “He did what I requested. He turned an unsightly outdated home into a stunning new home. The solely factor he didn’t do was hammer nails.”

Sahlman mentioned he has labored with Gorga on greater than 25 properties over the span of twenty years, and added, “Joe Gorga is among the hardest-working contractors I’ve ever recognized and I take care of numerous contractors. He’s a really proficient man who works his butt off.”

There’s no denying that Gorga has made a reputation for himself in real estate — and has made a profitable dwelling off it — however maybe his social media posts must be taken with a grain of salt.

About the author

Tina Sanders

Tina Sanders

Tina is the mind behind, and she ideated it when she was working for an online magazine company where she used to cover US-based headlines news. She holds a degree in journalism and has more than 4.5 years of experience in an online magazine company. She had the idea while working there but when she was quite sure about starting something on her own, she took the risk and left the job to start Gruntstuff. Since then she added a few team members, and along with them, she creates General US news content on the site.

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