Tesla intends to put name-brand eating places on its supercharger websites as a brand new avenue of business.
Tesla is recognized for being one in every of the main electrical automobile corporations on the planet. Now, nevertheless, the firm based and run by Elon Musk has set its sights on a brand new business that hardly anybody may hope for: the hospitality.
Tesla has not too long ago utilized for a patent in the United States to use its identify and brand in restoration companies, which opens the door to upscale Tesla-branded eating places and cafes.
It’s not one thing new, actually. Three years in the past, Musk already communicated on Twitter the thought of placing a restaurant and a 1950s-style drive-in theater at a Superchargers station in Los Angeles. Now that challenge is nearer.
The concept was born in 2018, now it appears to be taking form
Gonna put an old style drive-in, curler skates & rock restaurant at one in every of the new Tesla Supercharger places in LA
– Elon Musk (@elonmusk) January 7, 2018
Because of this, the firm has requested three new manufacturers that may cowl the classes of “restaurant companies, pop-up restaurant companies, self-service restaurant companies, take away restaurant companies”. And it makes all the sense in the world. A typical impediment for Tesla house owners, and for all electrical automobile customers, is the time it takes for automobiles to cost.
Drivers don’t need to sit subsequent to a charger for greater than 30 minutes with nothing to do or nothing to put of their mouths. Musk’s plan to add a Tesla-branded restaurant to a charging station assumes supply clients a singular exercise to do whereas their automobiles are charging.
How does Tesla make cash? And, consider it or not, it is not promoting automobiles
To this have to be added the nice loyalty in the direction of Tesla of its customers, who’re true followers, which opens the alternative for the firm to construct an immersive model expertise that mixes automobile loading and hospitality.
Musk has already urged utilizing the automobile’s middle display screen to show the menu and screening clips of traditional 1950s films.