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TikTok star Avani Gregg never wears the same outfit twice

She could also be solely 18 years outdated, however TikTok star Avani Gregg’s daring magnificence appears to be like have already amassed her over 35 million followers on the platform.

“I began out doing paintings on paper, and was like, ‘ what? I’m gonna transfer this over to make-up.’ So I began utilizing my eyeshadow as face paint and simply … filmed it,” Gregg just lately advised Web page Six Model at an occasion celebrating her new Skechers collaboration.

The Indiana native launched into social media stardom in 2019, due to a viral transformation clip that includes wildly intricate clown make-up that took upwards of six hours to create.

Since then, she’s gone on to publish loads extra magnificence appears to be like of each the spooky and beautiful selection — and branched out into trend content material, as she’s all the time been keen about private fashion.

“All through highschool, I didn’t repeat an outfit a single day, even to at the present time,” Gregg stated.

Avani Gregg
Along with her greater than 35 million TikTok followers, Avani Gregg additionally boasts an viewers of over 17 million on Instagram.

And whereas she could be courting fellow TikToker Anthony Reeves, she clothes purely for herself, telling us, “I’ll go and placed on no matter I like, and go, ‘Effectively, if I prefer it, why does it matter?’”

Gregg is especially impressed by Y2K trend — becoming, as she was born in 2002 — and gravitates towards Ed Hardy tattoo prints, crop tops and low-rise denims. So her newest partnership with Skechers, one in all the standout shoe manufacturers of the 2000s, is sensible.

Avani Gregg in a pink dress and sneakers
The Skechers Uno is available in 9 colours; Avani Gregg is keen on the sizzling pink.

The social media phenom stars in the new marketing campaign for the Skechers Uno sneaker, pairing the brightly coloured kicks with all the things from a fuchsia tulle frock and chunky silver chains to her signature neon eyeliner and bubble braids.

“I simply knew it was the excellent alternative to point out that I can do one thing with sneakers as properly. I’ve all the time been a fan of Skechers,” Gregg stated.

Priced at $80, the Uno is available in impartial hues like black, white and beige, in addition to daring shades like vivid blue, cherry crimson and sizzling pink.

Avani Gregg in a lime green dress and sneakers
Gregg hopes her work with Skechers will get Gen Z hooked on the sneakers.

“Proper once they despatched me the authentic idea, I knew what I needed to do with the colorways,” she shared. “I considered what would catch individuals my age’s consideration – everybody’s into the Y2K-type deal. In the finish, I had eight completely different temper board pages!”

As for followers trying to discover their very own private fashion? Gregg has one piece of recommendation: “No matter you wanna put on, attempt it on. The worst that may occur is you don’t prefer it, and that’s why garments aren’t hooked up to our our bodies.”

Avani Gregg wearing blue sneakers
Gregg helped out with the artistic parts of the marketing campaign.

About the author

Tina Sanders

Tina is the mind behind, and she ideated it when she was working for an online magazine company where she used to cover US-based headlines news. She holds a degree in journalism and has more than 4.5 years of experience in an online magazine company. She had the idea while working there but when she was quite sure about starting something on her own, she took the risk and left the job to start Gruntstuff. Since then she added a few team members, and along with them, she creates General US news content on the site.

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