Whereas some American designers have opted to embrace residing overseas, others like Tommy Hilfiger rushed to plant the US flag within the British homeland.
The New York vogue mogul has been taking his see-now-buy-now vogue reveals on the street the previous couple of years to locations like Shanghai, and this season served up the celebrities & stripes with the assistance of a race driver, a Grammy-winning artist and a parade of supermodels on the Tate Fashionable museum.
The designer closed out London Vogue Week with a loud message of sustainability and variety.
Hilfiger’s selection of metropolis this time round was pushed by his collaborator British race automotive driver Lewis Hamilton, who confirmed what’s his fourth collection for the model in his hometown. Hamilton and Hilfiger’s TommyXLewis capsule was supplemented by a shock visitor designer: singer-songwriter H.E.R.
Hilfiger introduced within the artist to roll out a second capsule for spring 2020. The race automotive driver and the R&B singer had met in Milan to go over designs. Her request? “Can we do a jumpsuit?”
The “Focus” singer mentioned in a Q&A livestreamed after the present that she “wished issues I might put on on stage in addition to each day.” H.E.R.’s lyrics and buzzwords similar to Loyalty and Unity had been emblazoned on the sporty street-style items that got here down the runway.
Hilfiger additionally tapped an assortment of British expertise to mannequin the three collections in a mash up of road style-inspired appears: Naomi Campbell opened the present in a neon and beige observe swimsuit and excessive tops, and a parade of ‘80s supermodels adopted, from Yasmin Le Bon to Jodie Kidd carrying Hilfiger’s silk scarf designs and stars & stripes prints.
At a Q&A the day earlier than the present, Hamilton shared his inspiration behind the style foray. The 35-year-old Components One driver, who’s vegan, had a objective to enhance using sustainable supplies and processes within the TommyXLewis collection. The place the primary collaboration was 25 % sustainable supplies, this collection is 75 %, together with natural cotton and recycled plastic bottles.
One other objective they shared was variety. Hamilton had been pushing for unisex, inclusive and numerous illustration, a sentiment Hilfiger has lengthy shared: “Embrace fashion for all.”
All three collections can be found at Hilfiger’s web site.