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UFC signs endorsement deal with valued at $ 175 million

Beginning at UFC 264 there will likely be a brand new sponsor within the fighters’ outfits.

The UFC unveiled this morning its ten-year partnership with, a digital foreign money firm that won’t solely have its brand on battle kits, but additionally on the Octagon throughout pay-per-view occasions and weekly episodes of the Dana White’s Contender Collection.


The deal, in accordance with, is valued at $ 175 million. Nonetheless, the fighters gained’t see a penny from it.


In a distinct report, ESPN provides that, as with Monster in its time, and now with Venum, fighters can obtain unique offers with Crypto, which might give them one other supply of earnings.

You’ll find me on Twitter as @JulioFernandoN.


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