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Whitney Port returns to fashion design with a line for Rent the Runway

Whitney Port is again in fashion.

The star of “The Hills,” who labored on her personal Whitney Eve label from 2009 till 2014, has returned to design with a brand-new capsule assortment for Rent the Runway, which launched Wednesday.

“It’s been six years now, and I’ve simply been itching to do that once more; once I’m designing, that’s once I really feel the most me,” Port, 35, informed Web page Six Fashion, including that eco-friendliness was a prime precedence with her new undertaking.

“Renting is a wonderful means to be sustainably concerned in fashion,” the star defined, including that one-third of the 19-piece Love, Whit capsule can be constituted of recycled materials and sustainable cotton.

There’s a charitable part to the assortment as properly, with a portion of proceeds going to Till We Do It, a nonprofit serving to assist susceptible communities in occasions of disaster. The group is presently working to distribute 50 million face masks to teams most in danger for COVID-19, together with black and Native American communities in addition to the homeless.

Whitney Port
Whitney PortRent the Runway

Port mentioned that her personal wardrobe and busy way of life knowledgeable the feel and appear of the garments. “As a multitasking mother, I gravitate towards items that may be simply combined and matched, or one-piece attire you’ll be able to throw on,” she informed us.

“So there are actually lovely floral-printed attire, nice tops that may be tucked into jean shorts or denims for simple dressing at residence proper now and a actually nice light-weight, comfy swimsuit you’ll be able to put on collectively or as separates.”

Added the “Hills: New Beginnings” star, “There’s nothing body-con — that’s not my type. It’s all very flowy and free and straightforward to put on. They’re items for the lady who possibly has felt a little little bit of a lack of management now, and desires to convey some pleasure into her life and to really feel elevated and put-together, however nonetheless actually comfy.”

Consolation, Port mentioned, has been particularly key throughout her months caught at residence with husband Tim Rosenman and their 2-year-old son, Sonny.

“At the starting of quarantine, I had very a lot given into the incontrovertible fact that it didn’t actually matter what I appeared like, that it was simply all about sweats and being comfy and never caring as a result of no person was seeing me,” she admitted.

Whitney Port
Whitney PortRent the Runway

“However after a few weeks of that, I simply began feeling actually blah. There’s something to be mentioned for placing your self collectively in a time like this. For me, meaning carrying boyfriend denims with peasant-y tops, or floral attire with sandals, or mixing sweats with a cute light-weight sweater. I’ve even been placing on matching exercise units, simply so I can really feel a little extra like myself.”

And whereas followers of “The Hills” will discover that the star hasn’t misplaced her love for bohemian blouses, assertion shorts and puff sleeves since the MTV hit premiered again in 2006, she informed us she has loads of fashion regrets from that period.

“There’s a lot I’d do otherwise,” Port mentioned. “I wore so many outsized tops and blouses with my bra exhibiting; that’s simply by no means acceptable! The quantity of occasions my undergarments have been exhibiting whereas I used to be filming ‘The Hills’ and ‘The Metropolis’ was simply so inappropriate. It’s a lot enjoyable to reminisce, although, and I attempt not to be too onerous on myself about it.”

Three looks from Whitney Port's new Rent the Runway collection
Three appears to be like from Whitney Port’s new Rent the Runway assortmentRent the Runway

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Tina Sanders

Tina Sanders

Tina is the mind behind Gruntstuff.com, and she ideated it when she was working for an online magazine company where she used to cover US-based headlines news. She holds a degree in journalism and has more than 4.5 years of experience in an online magazine company. She had the idea while working there but when she was quite sure about starting something on her own, she took the risk and left the job to start Gruntstuff. Since then she added a few team members, and along with them, she creates General US news content on the site.

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